“A celebration of innovation” – Saudia worked with Formula E and Newcastle United for a successful cross-partner collaboration

This post was originally published on Autosport

Alexander Isak is currently scoring for fun in the Premier League, but the striker also took centre stage when Newcastle United and Formula E were brought together by Saudia to create ‘The Secret Driver’.
With the airline wanting to celebrate its partnership with both a Premier League football club and the all-electric motorsport series, the challenge to create memorable content was …Keep reading