This post was originally published on Autosport
What do you get when you take the biggest YouTube star on the globe, mix in some Draco Malfoy magic and blend in some brand Beckham?
The answer, Formula E executives hope at least, is audience engagement.
Jeff Dodds came on board as CEO in the summer of 2023 and has set about his own challenge to make Formula E the second most-watched motorsport series in the world with vigour.
The …Keep reading