This post was originally published on Autocar
Californian-based EV brand Fisker goes after style-savvy, range-conscious buyers with its first production model
The Fisker Ocean may well be designed in California, but it’s built by Magna Steyr in Austria.Which is why it may look, somewhat unexpectedly, like a compact, European-flavoured SUV.In the metal, it’s a little like a slightly squatter, stretched Range Rover Evoque – but it certainly escapes the awkward proportions of so many of its electric rivals, and is distinctive enough to stand out in its own right. It’s a good-looking car, this – just as you’d expect given the reputation of the eminent car designer whose name adorns its model badge.But while the Ocean’s wide-stanced, sharp-featured styling is typically seen on cars with ‘premium-brand’ associations, Fisker actively avoids such a classification. It sees customers moving away from the automotive nameplates associated with consumerist ‘aspiration’ over the past half-century and towards new ones that better embody their personal values.