Jake Paul and Mike Tyson Fight Filled With Nonstop Netflix Promotion, From ‘Squid Game’ Guards to ‘America’s Sweethearts’ Cheerleaders

This post was originally published on Variety.com

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Who needs upfronts anyway? Jake Paul vs. Mike Tyson, Netflix’s first live sporting event, has been stuffed with Netflix promotion during its first broadcast hour. The main event began at 8 p.m. EST on Friday, and almost immediately there was plenty of Netflix self-promotion. The initial bit of entertainment before the first fight was a […]