Sony and Disney Marketing Execs on Collaborating With Influencers and Leaning Into TikTok’s Algorithm

This post was originally published on Variety.com

You will shortly be re-directed to the publisher's website

Variety and TikTok held the third annual Variety Culture Catalysts Dinner on Tuesday evening to celebrate marketers across film and television. The night opened with a warm welcome from Dea Lawrence, Variety’s chief operating and marketing officer, followed by remarks from TikTok’s media and entertainment director Reia Davidson. “This is our third year hosting the […]