Wellness Travel: The Rise Of A Booming Global Market Approaching $1T

This post was originally published on Forbes Middle East

Wellness tourism is gaining more popularity among travelers seeking an experience beyond traditional sightseeing of tourist hotspots. The global wellness tourism market is expected to grow to nearly $1.4 trillion in 2027, from an estimated $867.9 billion in 2023, and reach the $1 trillion milestone this year, according to the Global Wellness Institute.